Explaining a Concept Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 3

Explaining a Concept Research Paper - Essay Example †). THESIS STATEMENT With due consideration to this aspect, the essay intends to explain the concept of viral marketing. The objective of the essay is to inform the marketers regarding the significance of viral marketing in the present era. Furthermore, the essay also discusses certain real life experiences of viral marketing. EXPLANATION OF VIRAL MARKETING The word ‘viral’ is used in order to define such a marketing practice where the messages regarding a particular brand are spread through the word-of-mouth method from one computer system to the other. An important component of viral marketing is that people spread the marketing messages, developed by the marketers. An effective viral marketing is characterized by controversy, community involvement and exclusive celebrity engagement. In viral marketing, a message needs to be unique and must feature a vital concept which encourages the audiences to share the message with their friends. Viral marketing at times is also deemed as a marketing program that acts as a virus, capable to replicate itself and spread from one person to the other. In viral marketing, the messages can reach the target audience in quite a less amount of time and at a low cost (National Media Museum, â€Å"What is Viral Marketing?†). ... In this way, viral marketing establishes a word-of-mouth thrill. The messages in viral marketing can arrive in different formats such as in the form of videos, pictures and applications or games among others. These digital formats can easily be shared by people who are connected through social networks (National Media Museum, â€Å"What is Viral Marketing?†). The effectiveness of viral marketing depends on the number of audiences who are viewing and spreading the brand messages developed by the marketers. People play a vital role in the notion of viral marketing, because they actually perform on behalf of the brand. Thus, in order to become successful, marketers need to understand the motivational aspects of people for spreading viral messages. On the basis of a study conducted by Milward Brown, it is observed that there is a strong relationship between inducing the enjoyment of brand messages and ensuring the possibility of forwarding them to the people. However, enjoyment al one is not sufficient to inspire individuals to share the messages. The massages must have certain additional scopes such as being pleasant, humorous or funny among others which are most likely to be spread by the viewing individuals (Hollis, â€Å"Millward Brown’s Pov†). SIGNIFICANCE OF VIRAL MARKETING FOR MODERN MARKETERS Viral marketing has created a strong sense of excitement for modern marketers and often it appears as an important marketing strategy. It is possible for marketers to be benefitted from the perceptions of viral marketing, due to an increased level of usage of social networking. According to a study of Miller and Lammas, in the year 2009, about 142.1 million Americans, 46.6 million Japanese and 31 million Brazilian people accessed the social networks. Popular

Tabletop Exercise Essay Example | Topics and Well Written Essays - 5250 words

Tabletop Exercise - Essay Example On 3rd May 1999, a series of tornadoes struck Oklahoma City, which are some of the most expensive in the history of the United States. They caused a damage of more than 1 billion dollars and destroyed more than 2500 structures. In less than 21 hours, a total of 21 tornadoes, swept though the states of Kansas and Oklahoma. There were as many as four tornadoes at one point reported on the ground simultaneously. The strongest and most destructive tornado was rated on the Fujita tornado scale as having a maximum F-5 and tracked for about one and a half hours through southern Oklahoma City from Chickasha and the neighborhoods of Newcastle, Bridge Creek, Del City, Midwest City, and Moore. There are various drills that should be adhered to in case a tornado strikes. However, there is need for the development of a policy on the appropriate standard procedure to be applied at local educational facilities in the vent of such a disaster. There is need for members of the administration of these institutions to be aware of their roles during tornadoes and similar disasters as they are not fully aware, and their skills have not been enhanced to handle such situations. This table top exercise experiment will offer an opportunity to members of the university of Oklahoma college administration and a group of students to learn the launching and use of incidence command system. The exercise should further identify the improvements and preparedness the institution needs, and provide a contribution to the emergency operation plans.